Graffiti, a premier promotional apparel maker, occupied a dated storefront in Cleveland’s Midtown neighborhood for decades. To bring heightened visibility to the brand and establish themselves as active members of the community, Graffiti looked to refresh their façade to better reflect their contemporary aesthetic and identity. Rather than printing color directly to metal, a layered approach created the appearance of pixels behind the perforated pattern, revealing controlled color from the inner skin. Inspired by the manufacturing industry itself, the solution is eye-catching and impactful.
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