February 11, 2019

Future Offices – Winter Event Recap From NYC

A few weeks ago I visited New York City while attending the Future Offices Winter Event to learn about the drivers influencing the workplace.  We know that workplace design matters and can positively impact the level of engagement employees exhibit through my article in Smart Business Magazine. Through my few days there, a number of common themes arose.

Panel Discussion Hosted During the Event.

Employee Experience:

The word, “experience” is all the buzz across a variety of sectors. Retailers are focusing on how to create a memorable experience for shoppers, to incentivize them to shop in store rather than online. Universities are focusing on enhancing the college experience to attract students. The modern office is no different. Understanding the value of human capital when it comes to the costs of doing business, employers are focusing on improving the experiences of their employees in order to attract and retain the top talent. Employers are prioritizing food offerings, wellness activities, training, and professional development.  Additionally, companies are looking for ways other than amenities to engage employees.

Internet of Things:

With the evolution of connected devices in our homes, employees now expect to see these products at work too. Mobile phone apps will remind us when to adjust sit-to-stand desks. Automated package delivery systems will send messages when packages arrive, minimizing or eliminating the need for a staffer to deliver packages to your desk. Meeting rooms will be assigned based on appointment criteria, rather than scouring our calendars for open rooms. Plants will notify us when they need water with sensors. The possibilities are endless with the goal of minimizing administrative work allowing us to do our jobs more efficiently.

Coworking vs. Flexible Office Space:

Coworking space started out as a way for solo entrepreneurs and start-ups to have a professional environment to work and meet. While this need still exists, flexible office space has entered the market from traditional coworking providers and new providers. Flexible office space is personalized and branded within a building with shared amenities, facilities management, and shorter lease terms.

While this type of space is becoming the norm in larger cities for both small organizations and as an enterprise solution, it’s unclear to me at this time how prevalent it might become in the Cleveland market. If you have experience with this model, I’d love to talk to you for a future blog/article I am writing.

Brooklyn Bridge - New York, NY

Oculus at the World Trade Center - New York, NY

The event was thought-provoking and inspiring in many ways.  As was the city of New York itself.  I extended my visit for a short retreat with my husband and was awed once again by this amazing city! My favorite new stops were the Oculus and One World Trade Center as well as walking across the Brooklyn Bridge.

August 24, 2018

Bialosky Cleveland Featured in MARKETER Rebranding Issue

The Rebranding Issue of MARKETER has Bialosky Cleveland written all over it. Literally. Follow the links below to read a case study of our acclaimed rebrand, and an article from our Marketing Director, Hallie DelVillan about the power of mission and values!

2017 MCA Corporate Identity Rebranding Category Winners
The Power of Mission and Values

©Marketer, The Journal of the Society for Marketing Professional Services, August 2018, www.smps.org.

July 3, 2018

A’18 Convention on Architecture Recap

A couple of weeks ago, I had the distinct pleasure to join over 20,000 colleagues at the AIA’s A’18 Conference on Architecture in New York City. This year’s conference, while mostly centered at the Javits Center, was spread through many venues across Manhatten and the larger city. While construction to the Javits Center forced AIA into this model, the institute did an excellent job turning this problem into an opportunity. With many sessions at venues around the city, Conference on Architecture was integrated into its host city in a way I have never experienced in the three prior conferences (Chicago, Atlanta, and Philadelphia) I have attended. While not without its challenges, the star of A’18 undoubtedly was New York City itself.

Highlights from the conference itself include:

A'18 Day Two Keynote: Sheela Søgaard, CEO of BIG, speaking at Radio City Music Hall.

The AIA's Chief Economist Kermit Baker provided an insightful economic outlook for the A/E industry at the AIA+Architect Magazine booth on the expo floor.

Day Two’s Keynote by BIG’s CEO Sheela Sorgaard on the business of architecture. This session also included short talks from Tod Williams and Billie Tsien and James Polshek (who was being honored with the AIA Gold Medal this year). Both days keynotes were at the stunning and famed Radio City Music Hall.

A session on Empathy In Architecture which included Nader Tehrani of NAADAA (design architects of the under construction The Beacon in downtown Cleveland). This session touched on the importance of good contracts; how, when and why to say no; and knowing one’s values as a designer.

The AIA Small Project Practitioner 2018 Small Project design awards

Attending AIA’s national business meeting which included multiple resolutions addressing issues of diversity and equity in the profession. Arch Record has a good summary as well.

Being in NYC, I left ample time in my schedule for self-guided architectural tourism. Highlights include:

Ten Arquitectos excellent project, Mercedes House

BIG’s VIA 57


432 Park Avenue Building designed by Rafael Vinoly Architects

Legendary Mid-Century towers along Park & Madison Ave including the Seagram Building (Mies and Philip Johnson), Lever House (SOM), and the AT&T Building/550 Madison Ave (Philip Johnson - which I got to catch before it undergoes controversial renovations designed by Snohetta)

Under construction Hudson Yards. Center of the image is The Vessel designed by Thomas Heatherwick Studio.

The scale of the Hudson Yards project is mindboggling. It includes Heatherwick Studio’s Vessel and The Shed a new cultural center designed by DS+R.


Zaha Hadid’s 520 West 28th project.

The last section to open of the High Line, which weaves adjacent to Hudson Yards. The highlight here was seeing Zaha Hadid’s recently completed 520 West 28th project.

ARO’s first built project, the US Armed Forces Recruiting Station, located on the south end of Times Square.

Probably the lowlight of my trip was leaving my cell in a cab, which cost me a good chunk of an afternoon hunting it back down! Never the less, it was a great conference and I look forward to hopefully making it to next year’s A’19 Conference on Architecture in Las Vegas!

June 12, 2018

The Science of Light: An Investigation into Color Temperature

In a previous blog post, I introduced the Bialosky Lighting Laboratory and started to investigate the science of light and its integral role in design. Today, I’d like to delve deeper into the topic of color temperature.

Color is not an intrinsic property of light or objects: it is a perceptual phenomenon that is part of the visual experience. The spectrum of the light source affects how we perceive the colors we see in the lighted environment.

Color is one of the most definitive examples of where simple lighting choices can have dramatically different effects on how space is visually experienced by its users:

  • The color of the light source – whether the appearance is warm or cool.
  • The color rendering of fabrics, objects, and finishes – whether the colors appear attractive and are rendered accurately.
  • The color appearance of skin tones – whether faces look pale, flush, jaundiced, etc.
  • Color contrast – describing the visibility of the task detail against its background.


The metrics used to quantify the color appearance of a light source are chromaticity, dominant wavelength, correlated color temperature (CCT) and color rendering index (CRI). We will examine CRI in a future blog, but let’s now explore the role of color temperature and its requisite role in design.

CCT is measured in Kelvins (K), a temperature metric similar to Celsius with equally sized degrees, but starting at absolute zero. 0 degrees Kelvin  =  -273 degrees Celsius. A theoretical reference source called a black body radiator is used which when heated and glowing will shift in color with heat continuously along the visual spectrum. This body is black at room temperature, but as electrical current passes through the body, it heats to a red-orange glow. As the temperature increases, the color shifts to yellow and along the spectrum to a bluish light. A temperature measurement of the body can be taken at any time and that value corresponds to the color of the light. Light sources that employ disproportionate levels of each wavelength are measured by CCT which compares to the black body radiator.

Light sources are loosely classified as “cool” (4000 K or greater – blue appearance) or “warm” (3000 K or less – yellow appearance), while “neutral” lies in the middle (3500 K – white appearance).

Warm sources include red and orange wavelengths, accentuating skin tones and enriching the appearance of red and orange in objects. Cool sources include blue and green wavelengths, enriching the appearance of blue and green objects. 

CCT plays a large role in controlling our circadian rhythm as well. The use of cooler CCT stops the production of melatonin in the body, increasing alertness. Lighting designs have used this recent discovery to improve health and wellness in the areas of education and healthcare, along with helping control the symptoms of Alzheimers and Autism.

Because the paramount purpose of lighting is to serve the needs of humans, color temperature becomes another factor designers employ to predict the impact of different sources. The importance of color to the application must be weighed by the designer. Some light sources display poor color characteristics, but higher efficacies (lumens of light output per watt of energy). Other light sources offer preferable color quality, but drive up the installation cost. Designers gauge the needs of the application and then compare light sources (weighing potential trade-offs in appearance, color, efficacy, cost and overall performance) in choosing the most appropriate source for the application.

Now when we are selecting fabrics, room finishes and colors, we can closely examine them under light with the same color temperature as the lamps being proposed for the space.

Color temperature is one of the most influential mood-setting features of a space. Our lighting laboratory allows us to explore the effects of color temperature on our design, deliberately creating moods and enhancing architecture.

April 27, 2018

Community Outreach Makes Better Professionals

Engaging with your local community can be a gratifying endeavor. Jeremy Smith shares his experiences on this topic in his article for Crain's Cleveland Business. A great read for professionals of any age, background, or experience.

Great job Jeremy, we all look forward to joining you out in the community!

Read the whole article here: 

Bialosky Announces Transition Plan